HOW MARKETING IS BECOMING MORE CREATIVE

Creativity is intelligence having fun! - Albert Einstein

Today the world is dealing in creativity. The more creative you are, the more you earn. Creativity cannot be bounded to a particular domain rather every single domain has a scope of doing things in a creative manner. When we talk about marketing, there are some traditional methods being followed since a very long time and some hackneyed digital methods. But now-a-days, marketing is becoming more creative. Use of social media has turned into a complete revolution in the marketing trends. Once a thing gets viral on media, there is nothing that can stop it. Therefore use your creativity to do things and you will see success reaching to you.

·         Use social power – Use of social media has increased today exponentially. The primitive modes of advertising like radio or television has turned really old. People are relying for their marketing schemes totally on social media. Once a thing gets viral on media, there is nothing that can stop it from getting popular.

·         Let people market themselves- Instead of training your employees how to market, better give them the chance to use their creativity to market stuff. Every mind is different and ideas in every mind will be different too.  The more creative ideas you will have, the more your product or service will prosper.

·         Begin a conversation – When you engage people only then you can see your marketing schemes working. No one is interested to hear about your product if you just talk about it. only when you keep in touch with people, their requirements and then generate the product you can get your product to be sold.

·         Be everywhere – You should be present everywhere. Be in as many different places as possible. While you shouldn’t try to create brand experiences for millennial on every available platform just for the sake of it, you must create an Omni-channel experience. In such a hyper-connected world, you have to be able to create a brand experience that operates in multiple locations.

·         The concept of Mass Individualism – The idea behind mass individualism is that millennial refuse to be defined by logos. They don’t want to be placed into a box. Their goal is to be defined as individuals. They want to be in control. That’s why getting creative and thinking up something new is the key.