HOW TO EARN AND KEEP A CUSTOMER'S TRUST

The goal as a company is to have customer service that is not just the best but legendary. – Sam Walton

Earning a customer is a great deal but retaining is more important. Customer satisfaction is the new marketing scheme. This is a simple logic, a customer will keep asking for your services only if the services are up to their requirements. It’s not about what you think is right for your business, it’s about what a customer demands. If the supply is according to the demands they will continue with same supplier and the moment you are not able to show up to their expectations, you lost a customer. Retaining an old customer is better than earning a new one. Here are some ways to earn and then retain the customer’s trust in you.

·         First Impression: As it is said, the first impression is the last impression. If you attend the customer well, provide them services according to their needs and show up as soon as possible they will definitely rate you high. For example, when  we order something online, if we receive the ordered product just the same as it looked, also good in quality and delivered to us in no time, we are definitely going to revisit and order more from the same site because their delivery services, their products were good enough to win our trust.

·         Social Proof: Trusting a total naïve might be difficult for people. Social proof can be helpful at that time. Social proof is nothing but testimonials or recommendations. This has become a trend, people go through the reviews given by people who are already the customers and according to those reviews make a virtual image of our services in their mind. If the reviews are good they will surely imbibe a sense of trust towards our services. Make sure that you render good services to all and during some discrepancies help the customers in whatever way possible.

·         Risk Assessment: Once a customer starts believing in you, the next thing they are going to analyze is the risk factor. Whether their information is safe with you or not, whether the services you are offering is up to the mark etc. Make your customer comfortable working with you. Keep your procedure transparent enough for them to understand and trust you.

·         Turning from a new customer to a client: Now that you earned the customer’s trust, your responsibility increases. Earning a customer is good but retaining a customer is what that matters. Never ignore a customer’s need and render services up to the mark. A new customer turns into a client when you never fail to give what they require.

·         Keep updated: Remaining updated is the most important of all. Market trend changes and so do the needs of people. If you keep following the traditional method without updating according to the market trends, you will lose your customers. Keep yourself updated at all times.

Last but not the least,  the secret of running a successful business is to keep your customer happy and satisfied with your services. After all, a happy customer is a loyal customer.