SOCIAL MARKETING - MARKETING THROUGH AWARENESS

When a product is manufactured or a service is ready to be rendered, there comes a phase called marketing. Until and unless the product or service is not advertised or marketed, it will never bring you the profit desired or the profit your product or service deserves. Marketing has been playing a vital role in almost every domain and now comes the entire new concept of marketing, that is social marketing or as the title says, marketing through awareness.

Elaborating more what exactly social marketing means, there is a certain section of society that is neglected. We all enjoy the right of being acknowledged as a person with existence but this is very painful to declare that people in our society are fighting to validate their existence. People with a tag of transgender is neglected from their very core and treated like a pile of garbage. The acid attack survivors, the beggars, underprivileged children, girl child who have been abandoned from their family etc comes into that section of society.

The concept of social marketing is to give chance to these people to market products or services. This helps them instill in themselves a sense of self-confidence and self-esteem. Apart from their personnel growth this scheme has turned out to be hit. Whatever profit is earned, a certain percentage is given to the welfare of these people. This way marketing of the product along with social awareness takes place.

Every human being has a birthright to be treated equal but because of some orthodox and obscured preaching, this section of our society are ill-treated and made to suffer. Via social marketing and spreading a word of awareness, common people understand that they are no different from us and need to be treated equal.

Things will take time to turn, but the spark of awareness has spread. This might be the beginning but it will surely destroy every illogical and unnecessary custom of our society. COMzen Technologies believes that every human being possess the right to be treated equally and stands up to support this neglected section of society.